Source of Product EU

Did you know that it is illegal to label some products as being British?

Having recently purchased a pork joint I believed to be British, I looked closely at the label. It had a Union Flag but the word "British" had been removed. The Meat and Livestock Commission, which promotes the new advertising logo, told me quite openly that the European Union banned the word British from our home-reared pork. These labels can and may come from anywhere in the world as long as British standards have been observed and provided processing and packaging operates in Britain.

So the consumer is not allowed to choose whether they want to buy local produce or not? How can consumer choice be a barrier to a single market? I guess its just not politically correct to favour one’s own country’s produce over those of another.