Blogging for Europe

I watched The Record over the weekend, on BBC World (Ok I know I should get out more often). For the uninitiated, it focuses on European Union politics. Margot Wallstrom’s Blog was a matter for discussion with two Journalists given an opportunity to critique it. They both seemed to lack an understanding of the nature of blogging, criticising the idea as one that will not reach the right people. Blogging is about the power of networking. The fact that the BBC is discussing the site at all shows that there is some merit in the idea. Love it or hate it, Margot Wallstrom is trying to make the job she does and the organisation she works for seem less impersonal. The fact that she gives us ammunition to attack her is just an added bonus.